For Organizations That Need Marketing Leadership.
Someone to Prioritize and Identify Opportunities.
Tanner Marketing Group offers the option of a Fractional CMO. Clients can retain our founder (Kirk Tanner) as a CMO on a fractional basis where he engages with a limited number of clients, a set number of hours each month. They get the full benefit of his experience, but at a fraction of the cost of hiring a full time CMO. And yes, we also take on project-based work like traditional marketing groups.
Over his years of marketing Kirk's had some great successes. One of his first clients is now a global player in beauty and personal care products with revenue over $2.5B. Over time his consulting evolved into a full service marketing consulting agency with 31 employees – Tanner Spencer Group. One of his clients from that era is now the largest family history business in the world. It's likely they provided your DNA results.
Today, after 25 years of C-level experience, 15 of those years as a successful CMO, his marketing business has evolved again. As a Fractional CMO he's developed an extensive network of highly skilled marketing people he's worked with for well over a decade. Our emphasis is on blending solid strategy, traditional branding and digital marketing solutions to grow client revenue. The team can step in and offer almost anything a client needs to get a company on a path to success. Or we can work with your in-house marketing staff.
Tanner Marketing Group is an ideal solution for growing startups, companies experiencing flat revenue, or those needing to boost revenue in preparation to cash out. A fractional CMO minimizes salary expenses keeping overhead low, while maximizing the impact of marketing activities to drive revenue growth. Now it's possible for any organizations to access the full benefits of an experienced CMO at a fraction of the cost.
Utah Business Magazine
In 2012 Kirk was awarded a SAMY (Sales and Marketer of the Year award) by Utah Business Magazine.